Brand repositioning project for Squadkit, the UK’s number one provider of quality sports clothing for independent schools. The aim was to move away from a dated and elitist perception to championing empowerment, ensuring children are made to feel comfortable and confident. I worked as part of a team to firm up their brand positioning, evolve the visual identity and create a new look and feel.
(Created as a designer at Mosaic Creates)
Disciplines – Branding / Typography / Art Direction / Print / Web Design
All images – © Mosaic Creates