ABOUT
Thoughtcraft is the work of creative chap, George Hadley.
An independent creative with 20+ years of experience across national and international projects.
Equally comfortable presenting to clients, deep in concept development, or directing a team through production – I bring strategic thinking and design craft to every brief.
I’ve built and led creative teams, run my own studio, and integrated as a creative within agencies large and small in London, Brighton and Melbourne. My experience spans brand identity, campaigns, art direction, editorial, packaging, environmental and digital design across the public, cultural, corporate and consumer sectors.
My mother was a nurse and my father an actor, I bring those caring and expressive qualities together in the work I do.
Working together
Adaptable depending on your needs...
> Small-medium founder led business/organistation
I'm your creative consultant, a micro agency when you need an experienced hands-on creative.
> Large business/organistation
I can put together and lead a bespoke team of specialists from my black book of experts including animators, copywriters, designers, photographers, strategists, web developers and more.
> Creative agency/studio
I can work alongside your permanent creative team when you need someone who combines strategic thinking and craftsmanship.
Services:
Brand Identitiy...
> Creation / Evolution / Guidelines
Digital...
> Websites (Squarespace specialist) / App design / Motion graphics
Communication...
> Art Direction / Editorial design / Packaging / Campaigns
Environmental...
> Signage / Exhibitions / Events
EXPERIENCE
I’m a big believer in the strength of the outside perspective, going deep into research (method acting style). My speciality is the way I work rather than a focus on a specific sector. Developing a strong understanding of clients, their challenges and their audiences, but not being limited or weighed down by what’s gone before.
From exhibition design for a Victorian photographer, annual reports for property developers, identities for start ups, design system for a children's comic, to packaging design for sports nutrition company, it’s fair to say my creative experience has been broad.
Selected clients:
Arts, Culture & Creative: D&AD, London Art Fair, Somerset House, Tate
Construction & Property: Balfour Beatty, British Land, Land Securities,
Mace Group, Sir Robert McAlpine
Mace Group, Sir Robert McAlpine
Education & Research: Columbia University, UCAS, University of London
Fashion, Retail & Food: Carluccio's, Dunhill, El Pastor, GAIL’s, Mothercare, Pringle of Scotland, Rapha, Rude Health
International & Public Sector: International Olympic Committee, Nesta, Sightsavers, United Nations
Studios & Agencies:
400 Communications, &Smith Design, Baxter and Bailey, Blue Edge, BOB Design, CDT Design, Cornwell Design, Harrison Agency, Here Design, Liquid Studio, Net Natives, Playing Field, Salter Baxter, Sherlock, Studio Texture, Them Studio, Together Design
APPROACH
There’s no one size fits all process, every challenge is unique. But there is a rigorous structure which helps leave no stone unturned…
4D creativity:
> Discovery (Background research, workshops, competitor/audience analysis)
> Design (Conceptual thinking, idea creation and refining)
> Delivery (Creating final design assets, guidance and training)
> Development (On going creative support)
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Portrait and studio photography: Carlotta Luke