Visual language for an edition of the London Art Fair that turned the audience into the artwork. Using an abstracted aerial image of a crowd within a gallery, the identity celebrated participation and perspective. Bold colour combinations brought the concept to life across multiple touchpoints, including billboards, invitations and large-scale environmental graphics.
Created on behalf of CDT Design (All images © CDT Design / London Art Fair)
Poster
Invitations
Disciplines – Art Direction / Typography / Editorial / Print / Environmental / Digital
All images – © CDT Design / Photography: Alys Tomlinson