Concept, art direction and design for a Christmas gift range for the bakery chain GAIL’s. The range combines clean typography, natural materials and hand-painted illustrations to create a warm, elegant seasonal aesthetic. Designed to feel both premium and approachable, the collection reflects the brand’s craft-led values while adding a sense of celebration.
Created on behalf of Irving & Co (All images © Irving & Co / GAIL's)
Illustrated frieze, leaflet and vouchers
Illustration detail
Brochure and packaging applications
Disciplines: Art Direction / Typography / Packaging / Print / Artwork
Credits: Illustration – Laura Carlin