Concept, art direction, design and artwork for a Christmas gift range for a London-wide bakery chain. Clean typography, natural materials and illustrations by Laura Carlin created an elegant, seasonal look.
(Created as a designer at Irving & Co.)
![](https://cdn.myportfolio.com/d4c245ecaea70be50562326bf72e04ae/8ff6adbf-80ef-4cb7-84ac-0cb78ef1580f_rw_1920.jpg?h=3f73a08e8d1f0940976a909923da1a2e)
![](https://cdn.myportfolio.com/d4c245ecaea70be50562326bf72e04ae/c89da5c1-8128-4a2b-b6b0-ad4605c605ec_rw_1920.jpg?h=5399978e1cb4671e24e903c5253fef44)
![](https://cdn.myportfolio.com/d4c245ecaea70be50562326bf72e04ae/2cc40972-4098-49c0-b53e-25ff3ef77f00_rw_1920.jpg?h=4cf507239602b633e6a87468c1879405)
![](https://cdn.myportfolio.com/d4c245ecaea70be50562326bf72e04ae/758f709f-3d22-40a4-a9d2-6a2f50c2c0c9_rw_1920.jpg?h=cd011c808cbf3414052f068fe7d69f2a)
Disciplines – Art Direction / Typography / Packaging / Print / Artwork
All images – © Irving & Co / GAIL's