Research, concept development and implementation of the brand identity for El Pastor, a taqueria in Borough Market. The flexible, stencil-based system takes inspiration from the markets of Mexico City while responding to the energy and character of its London setting. The identity is bold, adaptable and expressive, designed to work across signage, menus, packaging and interiors.
Created on behalf of Irving & Co (All images © Irving & Co / El Pastor)
Disciplines: Art Direction / Typography / Signage / Print